Red Coral Triad
Material directionField study
Watch design & creative direction
Resolved before it reaches the engineer.
Independent watch concepts shaped through material, proportion, visual resolution, and a clear production intent.
View selected workFeatured concept
Bluestone Triad
Bluestone Triad
Selected work
Pre-engineering concepts and design studies. Each begins with a precise visual point of view, then resolves the details that make it worth developing.
Field study
Jumping Hour
Design study
Mother of Pearl Sector
Design studyStudio premise
“The blank page is expensive. Revision four costs a lot more.”
Ivy Shoal resolves visual intent early—so a brand’s engineering and production partners receive a real target, not a mood board.
The nameIvy Shoal Studio draws its name from two roots: the Shoals of North Alabama and my grandmother Ivie, known to our family as Nama. Her warmth, resilience and enduring style remain part of the studio’s foundation.
What the studio resolves
Concept development, not manufacturing. Final engineering, CAD validation, and production remain with the client’s specialist partners.
01
Pre-developed concepts
Original, licensable product directions with a coherent visual world and a defined level of exclusivity.
02
Bespoke concept development
A watch concept built from the first design move through hero visual direction, material palette, and product intent.
03
Collection architecture
One clear chassis and design grammar expanded into a family that can hold together commercially and creatively.
Explorations
Architectural studies and material experiments that extend the studio’s language beyond a single collection.
Dark Mineral Square
Architectural study
Popcorn Ceiling
Material studyStart a conversation