Ivy Shoal develops the visual and material definition of a watch before production CAD and engineering begin.
The goal is straightforward: resolve what the product should be — its architecture, proportions, details, materials and character — so the technical team has a clear design target to develop.
Original watch concepts developed independently by Ivy Shoal. A client can select an existing direction and commission agreed adaptations to its brand, collection and intended specifications. Availability, exclusivity and usage rights are established for each concept.
An original watch direction developed around a client’s brief. From initial exploration through final resolution, the architecture, proportions, dial, details, materials and overall visual language are developed as one coherent product.
A shared design language developed across multiple watches or variants. Ivy Shoal defines what remains consistent, what changes, and how individual references relate while maintaining their own identity.
A project may resolve case and bezel architecture, dial composition and hierarchy, handset, indices and applied furniture, typography, crown and exterior details, bracelet or strap direction, proportions, color, material and finish.
Where appropriate, the work may also establish target dimensions, design specifications, material-integration concepts and controlled variants.
A complimentary 20–30 minute conversation to understand the project, where it currently stands, intended scope, and whether Ivy Shoal and the client are a good fit for one another.
Establish the product objective, intended customer, brand context, constraints and agreed deliverables.
Develop and compare the directions necessary to find the right answer.
Bring the selected architecture, details, proportions and CMF into a coherent whole.
Present and document the approved design intent for the next stage of technical development.
For a pre-developed concept, exploration begins with an existing Ivy Shoal direction. For bespoke work, it begins with the client’s brief.
A full engagement concludes with a design-intent package built around the approved product direction.
Exact deliverables, revision rounds, image count and variants are defined in the project proposal before work begins.
Ivy Shoal’s work is intended to proceed to the client’s CAD designer, engineer, OEM, case maker or manufacturing partner.
Production CAD, engineering drawings, production tolerancing, movement integration, DFM, prototyping, tooling and manufacturing validation remain part of the subsequent technical-development process.
Ivy Shoal resolves the design intent. Your technical partners determine how it is engineered and manufactured.
For an existing watch concept requiring substantive visual development and resolution rather than a complete restart. Scope may address architecture, proportions, dial hierarchy, typography, handset, CMF, materials, exterior details and other agreed areas before concluding with a defined design handoff.
Original commissioned watch design developed from a client brief through a resolved pre-CAD product direction and final design-intent package. Pricing begins here. Final proposals depend on scope, complexity, number of directions, variants, revision requirements and rights.
Existing Ivy Shoal concepts may be licensed, adapted, exclusively executed or acquired under separately defined terms.
For projects involving multiple references, shared product architecture, coordinated variants, or development of a broader collection language. Pricing depends materially on whether references share one core architecture or require distinct product architectures.
Project rights and exclusivity are established in the proposal. Commercial use of an approved execution may be included according to the engagement, while broader exclusivity, acquisition or full intellectual-property assignment may require separate terms and fees.
Tell us what you’re developing, where the design currently stands, and what needs to be resolved.
sam@ivyshoalstudio.com